HD

MakeSHIFT
2020 77 min Movie
MakeSHIFT
0
2020
77 min
HD
Documentary film exploring the art and science behind the advertising industry's 20+ year evolution.
Country: USA
Genre:
Documentary
Lesson of October 7, 1978 (class #10). Films discussed : Battleship Potemkin (Sergei Eisenstein, 1925), The Golden Age (Luis Buñuel and Salvador Dali, 1930), Mr. Deed Goes to Town (Frank Capra, 1936), La chinoise (Jean-Luc Godard, 1967). In the vaults of Concordia University’s Visual Collections Repository department slept some 30 ½-inch black-and-white video open reels. They contained Jean-Luc Godard’s 14 lessons, spread out from April 14, 1978 to October 21, 1978. The sessions consisted of long and brilliant series of digressions (often uninterrupted), initiated by questions from the audience or from Serge Losique. There are dazzling reflections on editing, economics, actors and actresses, war, political commitment, the media, and we witness the setting in motion of a unique thought.